MICHAEL FERRARE
Creative & Marketing

Mission

To work with the most innovative and creative companies in the world.

Professional Biography

Voted by my industry peers, I have received just about every prestigious award the creative industry offers. From the International Grand Lion at Cannes (2x), One Show, CLIOS, D&AD, and dozens more.

Throughout my 23-year current career, I have worked at some of the greatest agencies, learning directly from famous mentors and minds on historic campaigns. Creatively-speaking, I have continued to deliver distinctive and award-winning work for both leader and challenger brands.

At Ogilvy & Mather and OgilvyOne Worldwide, I was charged with leading the agency into the future, working across both O&M and OgilvyOne's 40+ clients—with a mission to evolve the agency's into the future.

I have created work for both leader and challenger brands worldwide including: UNIQLO Clothing, MINI Cooper, Lilly Pulitzer, New York Parks & Recreation, Toyota, Virgin Atlantic Airways, Delta Airlines, Puma Woldwide, Microsoft, Volkswagen, Tiffany, Mercedes AMG, Urban Outfitters, ALO Drink, Hendrick's Gin, Microsoft, and Method Homecare

At my Agency Magma, which I co-founded in 2008, I continued to win recognition, including a Communication Arts Interactive Award and a One Show Integrated 360 campaign finalist honors. The New York Times described my work or UNIQLO's 'MADE FOR ALL' campaign as "Offbeat, poetic style evocative of a manifesto".

At Ad Age’s Agency Of The Decade, Crispin Porter + Bogusky I helped to build the industry’s first Digitally Integrated Creative department. My work was directly influential on the agency’s success, leading CPB to win both Cannes Interactive Agency of The Year (2x) and Ad Age’s Agency & Interactive Agency of the Year during my tenure.

Work Experience

Agency Magma, NY
Founder & Group Creative Director for: UNIQLO North America & Worldwide, New York Central Park, Moleskin, KIND Snacks, ALO Drink, Fairmont Resorts Worldwide, Dahon Bikes, VisitBritain Tourism, and Comcast

Ogilvy & Mather NY & OgilvyOne Worldwide
Creative Director & Brand Experience Director across both organizations. Clients include: Coke Zero, Tiffany & Co., IBM Watson, IBM ‘Think’, Scrubbing Bubbles/SCJ, UPS Advertising & Engagement, and Aetna Healthcare Rebranding

Saatchi & Saatchi, LA/NY & Fallon, MPLS
Integrated Creative Director for millennial-minded clients and brands such as: Toyota USA,
Surfrider Foundation, Microsoft and special assignments for integrated advertising campaigns and new business pitches

Razorfish, LA, ATL, FL, NY
Group Creative Director and new business lead for: Mercedes Benz, AMG Worldwide Advertising & Branded Content Development , Johnson & Johnson/Neutrogena, SkiniD Brand & Product launch, Carnival Cruises Digital Brand, Wyndham Hotels Global Rebranding, Sprite/Coke Worldwide

Crispin Porter + Bogusky, MIA
Associate Interactive Creative Director & Senior Art Director. Clients: Virgin Atlantic Airlines, MINI Cooper, Volkswagen, Method Home, Gateway, Slim Jim, Coke Zero, Sprite, Truth, Giro

Gyro Worldwide, PHL
Art Director, product design, and advertising for youth-oriented brands and products such as: Puma US & Puma Worldwide, Puma’s flagship store opening, Hendrick’s Gin product design and launch for William Grant & Sons, Sailor Jerry, Frangelico, MTV, Urban Outfitters, X-Games, Pepsi, and Nickelodeon

Awards & Press

Ad Age Agency & Interactive Agency Of The Year: (CP+B)

Cannes Interactive Agency Of The Year: 2x CP+B)

Cannes Titanium (Innovation): 2x Winner ‘Counterfeit’ MINI Cooper & Toyota Matrix ‘YourOtherYou’ (Shortlist)

Cannes Grand Prix: 2x Best-in-Show: Method Home ‘Comeclean.com’ & Volkswagen’s VWfeatures.com

OneShow(s): 20x Awards

CLIO Award(s): 10x Grand Clio for Jetta ‘Safe Happens’ Integrated Advertising

Communication Arts: 5x, Informational Design Winner: New York Central Park Parkodes

Beverage Innovation Award: ALO Drink, FoodBev Magazine

GQ Magazine: Best New Product (Hendrick’s Gin)

Rockport Publishing: ‘Interactive Design—An Introduction to the Theory and Application of User-centered Design’ contributing Writer/Author for: Marketing & User Experience, Product Design & Strategy, and Integrated Media

Taschen Books: Mobile Case Study Book, The World Park

PSFK & SXSW: Future Of Mobile (Trend Report), Contributing Author

Additional Awards & Press: D&AD, Webby, Contagious Magazine, LIAA (Best-In-Show), ADC, USA Today, GQ, Vanity Fair, International Andy, Viral Awards, ADDY, AdAge, AdWeek, How, PSFK, Wallpaper, FWA, FWA Mobile, TimeOut, The Washington Post, and The New York Times

Industry Presenter & Speaking Engagements
Presenter of various topics including: creativity, entrepreneurship, marketing and media at SVA, Miami Ad School, Baruch College and twice presenter at the Smithsonian Institute’s Mobile Summit, PSFK SXSW,

Teacher, MIAMI Ad School | New York City
I helped design a new curriculum for two courses: Digital Product Development and Visual Impact Design

Areas of Expertise

Brand Marketing Strategy & Integrated Planning
Advertising Creative, Entertainment & Content
Creative Technology & Artificial Intelligence Design
Connection Planning & Media Strategy
Traditional & New Media & Communications Architecture
Product Design, Development, Fabrication & Experience Design
Brand Ecosystems & Engagement Platforms
Broadcast, Digital & Branded Content Production
Company Culture-Building & Team Management
Technical Scoping & Process Schematics

Professional Skills & Roles

Creative: Presentation Development, Brand Marketing Strategy, Vision & Management, Group Creative Direction, Design & Art Direction, Copywriting, Director & Editor, Social Media Design & Management, User Experience Design & Architecture, Informational Design & Wayfinding, eCommerce Design & Development, Speaker & Presenter

Film &. Video Directing for Digital Cinema, VFX & Sound
I have extensive, working and technical foundations in the following areas: Advanced imaging sciences, sound design (Atmos/Binaural), camera lens optics, studio and 3D lighting, video processing, computer science, artificial intelligence and interactive gaming. Professionally-trained digital cinematographer and director with a history of directing broadcast, CGI VFX, digital graphic packages and branded content.

Software & Code: Adobe: Photoshop, Illustrator, Premier, After Effects. AI Rendering. FIgma, Sketch. Working knowledge of: HTML, CSS, Javascript, Mobile Development, Alias Wavefront, 3D Studio Max, Server Side Technology, Database Design, Ai Decision Architecture and personality development.

Education & Training

Rochester Institute of Technology, College
Work selected for best-in-class honors, thesis ‘Mechanical Paradise’ work awarded for permanent archive

GAP International
Leadership & Vision Coaching Course

Extended

• Extensive 23-year track record in the conceptualization and creation of Brand Experiences

• Recognized expertise in User Interaction design, acknowledged through awards in both informational design and user-centered design

• Proficient in Human Factors design and adept in the intricacies of industrial design processes for custom fabrication development

• In-depth comprehension of technical oversight, integral to the successful delivery of overarching design visions

• Demonstrated skill in surface design, spanning a spectrum from resilient finishes to delicate textures and precise color harmonization

• Profound familiarity with 3D lighting techniques, encompassing color temperatures, collaboration with 3D designers, lensing optics, and dynamic 3D animation

• Thorough understanding of technical renderings and the nuances of 3D rendering development

• Accomplished in high-level client communication, adeptly navigating executive interactions and delivering refined presentations

• Possessing a discerning palate for excellence, underpinned by an acute awareness of crafting high-quality, user-centric experiences

• Enthusiastic about crafting premium client-facing presentations, marrying creativity with strategic communication

• Cultivating a hands-on ethos, I'm dedicated to shepherding projects from initial ideation through to meticulous completion

• Instrumental in the inception of an award-winning and renowned integrated production department

• Characterized by sharp intellect, quick thinking, engaging conversational prowess, and an unwavering work ethic